The selection of keywords
Before starting optimization work for SEO , whether "white hat " or " black hat " , the essential preliminary phase is the identification and selection of keywords. Indeed, there is no point position on a keyword that is not directly related to your business, or if you have a low probability of converting traffic , or if you have no chance to position your site the first results
To select your keywords, several tools offered by Google are interesting tool keyword suggestion offered by Google Adwords and search suggestions listed directly below the natural search engine results .
You will then organize your keywords based on three criteria: the potential volume of traffic, the estimated conversion rate and the competitiveness of the keyword. So you can make out two or three groups of keywords according to their difficulty and select in each group those with the greatest potential in relation to your business
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