Optimization for search engines
Optimization for search engines (in English, Search engine optimization : SEO) is a set of techniques to promote understanding of the theme and content of one or all pages of a website by search engines . These techniques are therefore intended to provide maximum information about the content of a web page to crawlers from search engines.
The objective of this process is to guide the positioning of a web page in search engine results on keywords related to the main themes of the site. It is generally considered that the positioning of a site is good when set (ranked ) in one of the top ten search results of keywords corresponding precisely to its the matique
In addition, the targeting a generic application ( TV , home sale , cheap ... ) is risky because the competition on the pages of targeted results is tough. A specific request type long tail is also risky because the traffic on these keywords is much less bulky.
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